How to Choose the Right Courier for Your Business

Choosing the right courier is probably one of the most important steps for your online store. Why? Because as technology has advanced and shopping habits have changed, expectations regarding product delivery have also increased.

Now, more than ever, online shoppers prefer fast, flexible deliveries at competitive prices.

Selection Criteria

1. Geographic Coverage

  • Complete national coverage
  • Urban vs. rural areas
  • International options
  • Delivery times by region

2. Delivery Options

  • Standard (2-3 days)
  • Express (next day)
  • Same day (in major cities)
  • Locker delivery
  • Pickup points

3. Pricing and Transparency

  • Clear rates by weight/volume
  • Surcharges (fuel, remote areas)
  • Volume discounts
  • Clear invoicing

4. Technology and Integrations

  • API for integration
  • Automatic AWB generation
  • Real-time tracking
  • Customer notifications

5. Customer Service

  • Support for merchants
  • Response times
  • Complaint resolution
  • Reporting and analytics

6. Cash on Delivery Management

  • COD processing
  • Settlement time
  • Fees
  • Reconciliation

Major Couriers in Romania

Fan Courier

  • Excellent coverage
  • Diverse options
  • Competitive pricing for volume

Sameday

  • Focus on speed
  • easybox lockers
  • Advanced technology

DPD

  • International network
  • Extensive pickup points
  • B2B solutions

Cargus

  • Competitive pricing
  • National coverage
  • Various services

GLS

  • European standard
  • B2B and B2C
  • Advanced tracking

Recommendations

  1. Don't limit yourself to a single courier - Diversify for flexibility
  2. Test before committing - Start with small volumes
  3. Negotiate - As volume grows, rates drop
  4. Monitor performance - Delivery rates, complaints
  5. Listen to your customers - Feedback on the delivery experience

Conclusion

The right courier can be a competitive advantage. Choose strategically and consistently monitor performance.